Our Mission

Our mission at Lami Cosmetics is to promote the beauty and self-confidence of people around the world through innovative, professional, and high-quality products. We believe that beauty is more than just an outward appearance – it is an expression of individuality, self-worth, and joy of life. With this conviction at heart, we develop products that not only impress aesthetically but also respect and enhance the natural characteristics of eyelashes, brows, and skin.

Our goal is to provide both professionals and end consumers with a wide range of care and cosmetic solutions that are based on the latest scientific findings and guarantee the highest quality. We strive to always be at the forefront of trends and innovations to meet the needs of our customers and advance the cosmetics industry further.

Lami Cosmetics sees itself as a bridge between tradition and modernity: We respect proven practices of the beauty industry while simultaneously developing innovative solutions to set new standards. By collaborating with international experts and training professional trainers worldwide, we aim not only to deliver products but also to create a network of support and education for our customers and partners.

Our Values

Our values at Lami Cosmetics are at the center of all our actions.

• Quality: We set the highest standards in the development of our products to always provide our customers with safe and effective solutions.

• Innovation: Constantly on the lookout for new ideas and technologies, we push the boundaries of beauty care to create unique, groundbreaking products.

• Sustainability: We place great importance on environmentally friendly manufacturing processes and responsible resource use to make a positive contribution to the future.

• Trust and Transparency: Honesty and openness shape our relationships with customers and partners. We stand by our word and always act in their best interest.

• Global Community: With an international network of ambassadors, we promote diversity and inclusion and work closely with experts worldwide to meet the beauty needs of our customers.

Our Story

The brand Lami Lashes, founded in 2014 by Nata Egle, quickly established itself in the beauty industry with its first professional products for eyelashes and eyebrows. By 2017, Lami expanded its range to include three new home care products and gained ambassadors in the Netherlands, Estonia, Lithuania, Germany, and France. 

In 2018, the Lami Academy was founded to train professionals in the field of eyelashes and eyebrows. The brand continued to grow by launching "Lami Brow Henna" in 2019 and expanding exports to South America. By 2020, the company had ambassadors in over 10 countries and launched the "Lami Skin" line.

Lami continued its innovations with the development of the "Glue Balm," which was nominated for an innovation award at the Paris exhibition, as well as the launch of the "Lami Hair" line. By 2022, Lami exported to over 35 countries and had more than 30 products on offer.

In 2023, the "Lami La'Color" line was launched, and the company expanded with a new development department in Luxembourg. By 2024, Lami had extended its global reach to 65 countries and introduced over 50 products worldwide with the launch of "Lami Energy Radiance."